How to choose a Domain Name

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• Start with Your Business Name

  It means that you could buy a URL with your business name. Do a search for your business name to see if others are using domain names that might easily be confused with yours (you might not want to buy xxFood.net since there’s already someone using xxFood.com, or you might lose business to them since the site name is so similar).

  If your business name is not available, look for SEO-friendly keywords that relate to what you sell, like SanDiego-Art.org. This will help you rise up search results for that keyword phrase.

• Make Sure It’s Pronounceable and Short

  Realize that you will be speaking your domain name out loud, so avoid dashes and other things that make it hard for people to find you. It’s much easier for people to process you saying that your site is Apple.com than Apple.Collector_AA.com.

• Consider your Domain Extensions

  As more and more competition heats up for .com domain extensions, we’re starting to see some interesting ones like .art, .vip, .club. If you can find one that’s relevant to your type of business, you may be able to get the domain name you want with a different extension (and these are usually cheaper).

  As know that some online forms don’t recognize these more unique extensions yet so you may have trouble filling out forms where your website or email address is required.

• Set Up Your Domain Email

  There’s one final step once you’ve chosen your domain name: setting up your domain email. Using an email address with your domain ending is more professional than using a Gmail or Hotmail account. People expect to get emails from a brand with the domain name ([email protected]) so your emails will make it to their inboxes, whereas a Gmail email might not ([email protected]).

  When you choose your email address, make it easy to spell. Something like [email protected] is easy to remember and rattle off when people ask you for your email address rather than [email protected]. You can also create emails for different departments (even if you’re a one-person show), like [email protected] or [email protected]. Be consistent with the email addresses for all employees, if you have a team.

Your domain name and website are your digital credentials. It’s important that you look professional and by investing a little time and money into the process of choosing your domain name and setting up your website, you can do just that. But once you do, you instantly establish credibility, and that helps get sales rolling in.

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Kris

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