6 Reasons Why You Need E-commerce Mobile Apps

ecommerce mobile apps

Today, mobile apps are noticed playing an important role in building relationships between businesses and customers. In fact, e-commerce mobile apps are well-recognized for knowing their customers better, just by being a “tap” away. With an e-commerce mobile app, business owners can target customers anytime and anywhere.

If you are running with the pace of this digital world, you would be aware of the fact that simply having a website and social media for businesses is not enough. Those days are gone when businesses used to prefer website banners, roadside banners, email marketing, Facebook/newspaper ads, etc, to attract customers.

In order to make your brand and website relevant in the coming years, you should definitely create an e-commerce mobile apps. Here are 6 reasons why you need e-commerce mobile apps:

Brand Recognition

One of the main reasons to choose mobile eCommerce app development is increased brand visibility. Also, it’s the best advantage of mobile commerce.

Brands and customers can establish strong connections through mobile apps. Using social network sites such as Facebook and Twitter, can share links to your favourite sites, solicit feedback, and describe your experience. You can allow your customers to discuss your products and services by integrating popular social media platforms into your mobile apps.

Your brand’s reputation will be built, your services will be advertised, and you will be able to attract attention.

Enhance Customers Experience

A trending customer wants a consistent and personalized brand experience from beginning to end. This cannot be accomplished by only using websites to communicate with your customers. Consider mobile apps as a method to encourage repeat business from your customers.

Using an e-commerce mobile app enhances personalization. Using an app, you can track a user’s browsing history and purchase history to make personalized recommendations.

Your brand’s reputation will be built, your services will be advertised, and you will be able to attract attention.

Customer Loyalty

It is true that a mobile app is a copy of the existing site, but it is well designed, optimized and personalized, which significantly improves customer experience and supports the acquisition and retention of new customers. Their experience is that of shopping in a convenient online store where they can select goods and purchase them without any hassle.

In addition, 82% of consumers prefer to shop at sites that have loyalty programs. Make sure you take advantage of this. An app lets users see their status within a program in real-time. You can offer your customers a loyalty program that rewards them for spending more money. 

Here are a couple of examples to show you.

Creating a loyalty program based on transactions is one way to set it up. The concept can be compared to a virtual punch card. You can get a discount on your 6th purchase if you order something from the app 5 times. 

You can also offer rewards based on how much people spend over a certain period of time. Those who spend $500 in a year will receive some type of reward or benefit. The rewards get even better for those who spend $1,000.

Increase Retention Rate

Any time you’re able to generate eCommerce sales you should be very happy. But with that said, sales don’t tell the whole story. 

How many of your sales come from repeat customers? 

According to studies, acquiring new customers can cost up to 25 times as much as selling to an existing one. Even just 5% increase in customer retention rates can result in a 25% to 95% increase in profits.

Let’s cover some perfect ways to increase client retention with your mobile app. 

  • Exclusive Content
    You may include in the app as an exclusive offer that users can only access via mobile apps. 
  • Reward System
    You can make your customers visit again by conducting loyalty programs. As we speak at previous customer loyalty point. 
  • Advanced Support.
    It goes without saying that good customer service is important. Make sure that you have excellent communication with your customers. In spite of converting to the desktop version, customers should have access to customer support only via live chat or chatbot in the app.

Improve Visitor Engagement

Let you know that you can take advantage of your customers’ devices also. You can integrate the features of users’ phones with your application to simplify navigation and increase customer engagement.

  • GPS
    It permits an application to get the users’ current location. To eliminate the requirement of feeding shipping details manually, you can append a feature that geotags the address of the customer. 
  • Camera
    Today, many websites are allowing customers to capture images of purchased items and upload them on the social media accounts of the stores via apps. This permits you to exhibit the products in real life that may enhance the possibility of a successful sale. 
  • Microphone
    Also, with this, you can facilitate your users to verbalize what they are looking for to ease their search process. 

Improve Marketing Communication

Mobile apps are a dream for marketers. Ultimately, you’ll generate more profits from current and prospective customers if you improve your marketing campaigns.

If you don’t have a mobile app, you need to rely on your customers to navigate directly to your website for any conversion to take place. 

But with a mobile app, you’ll have a better way to communicate with your customers—push notifications

60% of users open a push notification, compared to just 20% of emails. Once the message is opened, 40% of people click or have an interaction with a push notification compared to just 5.4% of emails. 

In Conclusion

Every e-commerce store knows that it’s not easy to be successful, but still, you should take advantage of every opportunity that may help you achieve your business objectives. 

If you take into account all the reasons mentioned above for why e-commerce mobile apps are a good step for your business, you can decide if it’s the right and best move for you. You may hire us, Narrowcloud Solution, to get your job done easily and with no hassle.

Zafri Samad

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